Google May 2026 Core Update Complete: What Changed and What to Do
Google's May 2026 core update rolled out from May 21 to June 2. Here's what Google said, how it compared with March,…
Junaid Tariq· · 3 min readMarketing news, platform updates and free audit guides for every channel
NEWSGoogle SEO
Google’s September 2026 Spam Update Is Complete: What It Targeted and What to Check
Google's fourth spam update of 2026 ran from September 24 to October 8. Here's what Google confirmed, what spam updates target, and a checklist to make sure your site is…
Meta Ads · Guides
Andromeda, GEM and Lattice: How Meta Now Decides Which Ad to Show
YouTube · Updates
YouTube Clarifies ‘Inauthentic Content’: The 3 Types That Won’t Get Paid
Google SEO · Updates
Google May 2026 Core Update Complete: What Changed and What to Do
TikTok · News
TikTok’s US Joint Venture: What Changes for Marketers and Advertisers
Platform Update Tracker
Full update history →
Google SearchSeptember 2026 Spam UpdateCompleted Oct 8, 2026
Google SearchMay 2026 Core UpdateCompleted Jun 2, 2026
Meta AdsAndromeda ad retrievalGlobal rollout Oct 2025
YouTubePartner Program clarificationJul 16, 2026
LinkedInGenerative Recommender feedMar 12, 2026
TikTokUSDS Joint VentureClosed Jan 23, 2026
// latest
View all →News & Updates
Junaid Tariq· · 3 min readTikTok’s US Joint Venture: What Changes for Marketers and Advertisers
The deal creating the TikTok USDS Joint Venture closed on January 23, 2026. Here's what changed, what stayed the same and what…
Junaid Tariq· · 2 min readYouTube Clarifies ‘Inauthentic Content’: The 3 Types That Won’t Get Paid
On July 16, 2026, YouTube published clarified Partner Program guidance on inauthentic content. Here are the three categories it defined, what's still…
Junaid Tariq· · 3 min readInstagram’s ‘Your Algorithm’ Lets Users Tune Reels: What Brands Should Do
Instagram now lets people see and edit the topics its AI thinks they like in Reels. Here's how 'Your Algorithm' works and…
Junaid Tariq· · 2 min readLinkedIn’s 2026 Feed Overhaul: LLM Retrieval, Generative Ranking and the End of Pods
In March 2026 LinkedIn explained the biggest change to its feed in years: one LLM-based retrieval system, a generative recommender that reads…
Junaid Tariq· · 2 min readAsk Junaid: Should a Small Business Run Performance Max or Stick to Search?
A reader asks whether a small business with a limited budget should switch to Performance Max. Here's how I decide, after running…
Junaid Tariq· · 3 min readPaying for Meta and Google Ads from Pakistan: Cards, Tax and Billing Explained (2026)
Declined cards, surprise tax deductions and confusing invoices are common for Pakistani advertisers. Here's how ad billing works, what changed with the…
Junaid Tariq· · 3 min readWhatsApp Business for Pakistani Brands: Setup, Ads and Best Practices
WhatsApp is where Pakistani customers actually ask questions and place orders. Here's how to set up WhatsApp Business properly, run click-to-WhatsApp ads…
Junaid Tariq· · 3 min readGoogle Core Updates Explained: What They Are and How to Respond
Google releases several core updates a year, and each one can reshuffle rankings across the web. Here's what core updates are, how…
Junaid Tariq· · 3 min readHow to Recover After a Google Core Update: 9 Practical Tips
Lost traffic in a core update? These nine tips, from diagnosis to rewriting and pruning, are the same process we use when…
Junaid Tariq· · 3 min readHow to Use Google Search Console to Find Pages Losing Traffic
A step-by-step method for finding exactly which pages and queries are losing clicks in Google Search Console, and working out why.
Junaid Tariq· · 2 min readHow to Optimise Your Google Business Profile Step by Step
Your Google Business Profile often gets more views than your website. Here's how to set it up and optimise it so you…
Junaid Tariq· · 3 min read12 Quick SEO Wins You Can Ship This Week
Not every SEO improvement takes months. These 12 quick wins can be done in a week and often move the needle within…
Junaid Tariq· · 3 min readWhat Google AI Mode Means for Your Organic Traffic
Google's AI Mode turns search into a conversation. Here's how it works, why it can reduce clicks for some queries, and how…
Junaid Tariq· · 3 min readHow to Track AI Search Traffic (ChatGPT, Perplexity, Gemini) in GA4
Visitors from ChatGPT, Perplexity, Gemini and Copilot often hide in your GA4 referral list. Here's how to group them into an AI…
Junaid Tariq· · 2 min readGA4 for Business Owners: The 10 Reports That Actually Matter
Google Analytics 4 has dozens of reports, but most business owners only need ten. Here's what each one tells you and the…
Junaid Tariq· · 2 min readConsent Mode v2 Explained for Advertisers
Consent Mode v2 decides whether Google Ads and GA4 can use data from visitors who decline cookies. Here's what it is, who…
Junaid Tariq· · 2 min readAndromeda, GEM and Lattice: How Meta Now Decides Which Ad to Show
Meta's ad delivery now runs on three AI systems: Andromeda retrieves candidate ads, GEM predicts engagement and Lattice ranks and prices them.…
Junaid Tariq· · 3 min readMeta Ads Creative Tips for the Andromeda Era
With Meta's Andromeda engine using your creative to find your audience, the ads themselves are now your biggest lever. Ten creative tips…
Junaid Tariq· · 2 min readHow to Structure Meta Ad Campaigns in 2026
Meta's AI works best with simple structures and plenty of data. Here's a campaign structure for 2026 that suits Andromeda, Advantage+ and…
Junaid Tariq· · 2 min readHow to Set Up the Conversions API (CAPI) for Meta Ads
The Meta Pixel alone misses conversions because of browsers, ad blockers and privacy changes. The Conversions API sends events from your server…
Junaid Tariq· · 2 min read10 Google Ads Mistakes Wasting Your Budget
Most Google Ads accounts we audit leak budget in the same ten places. Here's how to spot each one and fix it…
Junaid Tariq· · 2 min readPerformance Max Tips: How to Get Control Back in 2026
Performance Max used to be a black box. In 2025 Google added negative keywords, brand exclusions and channel reporting. Here's how to…
Junaid Tariq· · 2 min readHow to Set Up Enhanced Conversions in Google Ads
Enhanced conversions recover conversions lost to cookie restrictions by sending hashed customer data to Google. Here's how to set them up for…
Junaid Tariq· · 2 min readHow to Read the Search Terms Report and Add Negative Keywords
The search terms report shows exactly what people typed before clicking your ads. Here's how to read it, find waste and add…
Junaid Tariq· · 2 min readAI Max for Search Explained: Should You Turn It On?
AI Max for Search adds AI-powered query matching, ad text customisation and URL expansion to your Search campaigns. Here's how it works,…
Junaid Tariq· · 2 min readHow the Facebook Algorithm Works in 2026
Facebook's feed now mixes friends, groups, Pages and recommended content from accounts you don't follow. Here's how ranking works in 2026 and…
Junaid Tariq· · 2 min readFacebook Page Tips: How to Get Organic Reach in 2026
Organic reach on Facebook isn't dead, but it now rewards different things. Ten practical tips for growing a business Page in 2026.
Junaid Tariq· · 2 min readHow to Set Up Meta Business Suite for Your Business
Meta Business Suite brings your Facebook Page, Instagram account, inbox, content planner and ads into one place. Here's how to set it…
Junaid Tariq· · 2 min read15 Instagram Reels Tips That Actually Increase Reach
Fifteen practical Reels tips based on how Instagram ranks content in 2026: hooks, originality, sends, topics and what to measure.
Junaid Tariq· · 2 min readHow to Use Instagram Trial Reels to Test Content Safely
Trial Reels let you show a Reel to people who don't follow you before deciding whether to share it with your followers.…
Junaid Tariq· · 2 min readHow to Read Instagram Insights: Views, Reach, Sends and More
Instagram Insights tells you what's working, if you know which numbers matter. A practical guide to the metrics, where to find them…
Junaid Tariq· · 2 min readHow the Instagram Algorithm Works in 2026
Instagram doesn't have one algorithm. Feed, Stories, Explore and Reels each rank differently. Here's how they work in 2026, including originality, sends…
Junaid Tariq· · 2 min readYouTube Thumbnail and Title Tips That Lift Click-Through Rate
Your thumbnail and title decide whether anyone watches. Twelve practical tips, plus how to test them properly with YouTube's Test & Compare.
Junaid Tariq· · 2 min readHow to Get Monetised on YouTube in 2026
The YouTube Partner Program requirements, step by step: eligibility thresholds, the application process, the policies that get channels rejected, and how to…
Junaid Tariq· · 2 min readHow to Use YouTube Studio Insights to Grow a Channel
In July 2026 YouTube renamed Studio's Analytics tab to Insights and added AI-powered summary cards. Here's how to use it to understand…
Junaid Tariq· · 2 min readHow the YouTube Algorithm Works in 2026
YouTube's recommendation system follows the audience, not the video. Here's how it decides what to recommend on Home, Suggested, Search and Shorts…
Junaid Tariq· · 2 min readHow the TikTok Algorithm Works in 2026
TikTok's For You feed can make a brand-new account go viral, or show a video to almost no one. Here's how the…
Junaid Tariq· · 2 min readTikTok Tips for Small Businesses: What Works in 2026
You don't need a big budget or dance trends to win on TikTok. Twelve practical tips for small businesses, from content ideas…
Junaid Tariq· · 2 min readHow to Run Spark Ads on TikTok
Spark Ads turn organic TikTok posts, yours or a creator's, into ads that keep their likes, comments and profile link. Here's how…
Junaid Tariq· · 2 min read// explore by discipline
Pick your channel
// columns
Series & columns
Reader Q&A
Ask a question
Ask Junaid
Send a question about SEO, ads or social media. Junaid Tariq answers the most useful ones in this column.
Every Friday
Subscribe free
Weekly Marketing Pulse
Every change across Google, Meta, YouTube, TikTok and LinkedIn in one 5-minute email.
Monthly
Read the column
Pakistan Market Watch
Ad billing, tax, local platform trends and what global updates mean for Pakistani businesses.
// free audits
All audit guides →Audit any channel, step by step
SEOComplete SEO AuditGuide + checklist
GGoogle Ads AuditGuide + checklist
MMeta Ads AuditAndromeda-era checks
SMSocial Media AuditAll platforms
▶YouTube Channel AuditGuide + checklist
AIAI Search VisibilityAEO / GEO audit
GATracking AuditGA4, Pixel, CAPI, Consent
★Want it done for you?Get an Expert Audit →
// glossary
187 marketing terms, by platform
Google SEOGoogle AdsAI SearchFacebookInstagramMeta AdsYouTubeTikTokLinkedInXPinterestSnapchatAnalytics
Andromeda, E-E-A-T, Performance Max, query fan-out, watch time and more, explained in plain English.
Open the glossary// update history
133 updates, from Panda to Andromeda
Every major algorithm, feature and policy change across Google, Meta, YouTube, TikTok, LinkedIn and more, with dates and what each one means for you.
Explore the timelineAbout SEOaudit.pk
SEOaudit.pk is a free resource for marketers and business owners who need to keep up with the platforms their growth depends on. Google, Meta, YouTube, TikTok, LinkedIn and the new AI search engines change something almost every week. We explain each change in plain English: what happened, who it affects and what to do next.
Alongside the news, you’ll find three things most marketing blogs don’t offer in one place:
- Free audit guides for SEO, Google Ads, Meta Ads, every major social platform, AI search visibility and tracking, each with a checklist you can run yourself.
- Platform update history covering more than a decade of changes, from Google Panda and Penguin to Meta’s Andromeda ad engine and LinkedIn’s 2026 feed overhaul.
- A marketing glossary that defines the jargon of each platform, from E-E-A-T and Performance Max to watch time, Spark Ads and query fan-out.
Everything is written or reviewed by Junaid Tariq, a national award-winning digital marketer with 18+ years of hands-on SEO and paid media experience. News posts link to the official source, and our editorial policy explains how we check facts and correct mistakes.
Want the highlights without reading every post? Join the free Weekly Marketing Pulse newsletter. Would you rather have an expert do the work? Request an expert audit.